How to Create Product Videos Without Sending Samples (AI Guide)

November 23, 2025Reelbase TeamE-commerce & UGC Marketing

The biggest bottleneck in e-commerce marketing is logistics.

You want to market a product. But the product is in a warehouse in China, or you only have limited stock. You can't just snap your fingers and have a video ad.

Or can you?

Thanks to generative AI and smart stock footage matching, it is now entirely possible to create high-converting "UGC-style" ads without ever touching the physical product.

Here is the step-by-step guide.

Part of our series: The Complete Guide to UGC Marketing for E-commerce


The "Virtual Production" Method

To make a video without the product, we need to assemble three layers:

  1. The Visuals: What the user sees.
  2. The Audio: What the user hears (Selling the benefit).
  3. The Context: The "UGC" feel.

Step 1: Sourcing Visuals

You don't need new footage of the specific product. You need a mix of:

A. Supplier Assets (The "Hero" Shots) Grab the high-quality images and videos from the AliExpress/Alibaba/Shopify listing. These show the specific product details.

B. Generic "Usage" Footage (The "Context" Shots) If you are selling a "Vegetable Chopper," you don't need footage of your chopper. You need footage of:

  • Someone struggling to chop vegetables with a knife (The "Problem").
  • Someone happily eating a salad (The "Result").
  • Generic close-ups of vegetables being chopped (The "Action").

Where to find this:

  • Pexels / Pixabay (Free)
  • Envato Elements (Paid)
  • Reelbase (Auto-matches stock footage to your script)

Step 2: The "Voiceover" Sales Pitch

Since we don't have a person on camera holding the product, the voiceover must do the heavy lifting.

Use an AI Text-to-Speech tool to narrate the problem/solution script.

  • Tip: Use a casual, first-person voice ("I hated chopping onions...") rather than a corporate announcer voice. This tricks the brain into thinking it's a personal review.

Step 3: Assembly (The AI Magic)

This is where tools like Reelbase shine.

  1. Input the Product URL: The AI scrapes the supplier images.
  2. Input the Benefit: "Saves time chopping vegetables."
  3. Generate:
    • The AI writes a script: "Stop crying over onions!"
    • It finds stock footage of people cooking.
    • It mixes in the supplier product images.
    • It adds a realistic voiceover.

Result: A video that looks like a customer explaining why they bought the product, interspersed with product shots.


Example Structure: The "Problem/Solution" Ad

Here is a script template that works perfectly without physical samples:

Scene 1 (Stock Footage): Person looking frustrated/messy.

  • Audio: "Does anyone else hate cleaning their car?"

Scene 2 (Stock Footage): Dirty car interior.

  • Audio: "My car was literally a trash can until I found this."

Scene 3 (Supplier Image): The Portable Car Vacuum product on white background (Ken Burns zoom effect).

  • Audio: "It's the TurboVac 3000."

Scene 4 (Supplier Video/GIF): Close up of the vacuum sucking up dirt.

  • Audio: "Look how it gets all the crumbs in the cracks."

Scene 5 (Stock Footage): Person driving happily/clean car.

  • Audio: "Now my car feels brand new. Get yours below."

Why This Converts

Viewers on TikTok/Reels don't need to see you holding the product. They need to visualize themselves getting the result.

By mixing generic "lifestyle" footage with specific "product" images, you bridge that gap effectively.

Stop waiting for shipping. Create your first video from a URL with Reelbase today.


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