How TikTok UGC Campaign Examples Can Transform Your Ads
December 12, 2025 • Reelbase TeamE-commerce & UGC Marketing
Part of our comprehensive guide:
The Complete Guide to UGC Marketing for E-commerce (2025)Recognize TikTok UGC power
If you want to transform your ads and scale your marketing efforts, exploring TikTok UGC campaign examples is a game-changing step. UGC (user-generated content) resonates with social audiences by celebrating real experiences, unpolished perspectives, and genuine storytelling. This kind of authenticity builds trust more effectively than highly scripted brand ads ever can.
When you tap into TikTok’s well-known creative culture, you encourage everyday users to produce exciting videos that showcase your brand. The results can include rapid global reach, more user engagement, and stronger purchase intent.
What sets TikTok UGC apart
- Everyday experiences: Real people in real scenarios elevate trust.
- Scalable production: Your audience helps you generate content instead of hiring large crews.
- Limitless creativity: TikTok offers a variety of features like duets, challenges, and viral sounds that spark inventive ways to highlight your product.
For additional insights on creating this style of content, see ugc content for tiktok.
Explore real-world examples
Several TikTok UGC campaigns illustrate just how much this approach can supercharge your ads. By uniting influential creators or everyday fans, these examples show how brands gained billions of views, higher engagement, and tangible sales impacts.
Samsung’s #danceAwesome
Samsung partnered with the K-pop group Blackpink to promote the Galaxy A series. The #danceAwesome challenge inspired users to record dance routines set to a custom song and racked up nearly 5 million user videos with over 21 billion views (Billo). This spike in participation led to a 15% purchase intent increase, underscoring the power of a catchy concept paired with a strong brand message.
Doritos Dinamita’s confessions
Doritos enlisted 88 Gen-Z TikTok creators in 2023 by asking them to share humorous “unhinged confessions” and flavor reactions. The Spark Ads push expanded the campaign’s viral reach, earning lasting brand recognition among younger audiences. By mixing playful authenticity with ad amplification, Doritos successfully built a cultural moment around the Dinamita line (PopularPays).
Laura Mercier’s #ReadySetGo
Laura Mercier’s challenge invited users to show before-and-after makeup transformations with the brand’s products. It reached 8.1 billion views on TikTok and encouraged over 2,500 user videos (Billo). This level of user participation helped position Laura Mercier as a relatable beauty label endorsing individuality instead of one-size-fits-all glamour.
Chipotle’s #ChipotleLidFlip
Chipotle asked fans to post videos creatively flipping their bowl lids. That playful challenge resulted in around 111,000 submissions, enabling the brand to connect with millennials and Gen Z. Collaboration with popular influencers, such as David Dobrik, added an extra layer of exposure (Billo).
Adopt proven best practices
TikTok UGC campaigns have a higher chance of success when executed with a clear plan. Brands like Samsung and Doritos show how consistent messaging, relevant influencers, and organic participation can transform user enthusiasm into brand milestones.
Know your audience
Identify the type of content your audience loves. Whether it’s humorous clips, dance routines, or short reviews, your approach should align with the platform and trends. For instance, influencers with a DIY streak helped Dremel’s Blueprint tools explode in popularity by creating authentic demonstration videos (PopularPays).
Collaborate with creators who fit
Authentic synergy counts more than big follower counts. Doritos succeeded when they found creators who embodied the brand’s bold, youthful vibe. inBeat suggests carefully selecting influencers from a top-performing pool to maximize engagement rates that can surpass industry averages of around 6.72% (inBeat).
Repurpose your winning content
A single creator’s video can spark an entire campaign. Once you identify a high-performing clip, multiply its impact by using TikTok’s Spark Ads or sharing it across other social channels. By continually testing and refreshing UGC, you maintain consistent interest and avoid creative burnout.
Measure what matters
Watch metrics like conversions and cost per acquisition to guide your decisions. For example, Toyota reduced its CPA by 38% when integrating automotive-specific TikTok ad formats (TikTok for Business). Tools such as TikTok Analytics provide valuable insights that help you refine your approach.
Key takeaways
- Authenticity: Genuine storytelling from everyday users often resonates more than polished or scripted content.
- Community engagement: Campaigns like #danceAwesome or #ChipotleLidFlip thrive on encouraging mass participation.
- Strategic partnerships: Matching your brand with creators who naturally fit your narrative leads to organic, impactful growth.
- Cross-channel leverage: Repurpose high-performing UGC to expand reach beyond TikTok.
- Data-driven optimization: Keep a close eye on key metrics to consistently refine your campaign.
Whether you’re a dropshipper, agency, or marketer on Shopify, TikTok UGC is a reliable way to keep your ads fresh and compelling. Develop a game plan, set your goals, and encourage user participation that feels playful yet meaningful. With the right TikTok UGC campaign examples to learn from, you can capture new audiences and turn your brand into a viral sensation.